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Boom! - book cover Boom! Disciplines to Control, Grow & Add Impact to Your Business

Boom! adopts the high-energy style of the author, Emma Wimhurst. It presents solid advice to business owners in a lively way. It may well leave them breathless but inspired.

88 The Narrow Road, cover Felix Dennis' Guide to Getting Seriously Rich, 88 The Narrow Road

Felix Dennis made himself seriously rich and he shares his thoughts on wealth and making money. It is more about the philosophy and attitude to making money rather than the detail.

The Best Book on the Market, cover The Best Book on the Market, How Business Works

Economics is usually dry and impenetrable but in this slim volume Eamonn Butler explains the workings of market economies in a light but non-trivial way.

Pen and paper, writing How to Make a Viable Income as a Freelance Writer

To be a professional writer means being paid for one's work. To make a worthwhile income from writing requires the writer to find paying markets before starting work.

How to get rich, cover How to Get Rich, Learn to Make Money

Felix Dennis suggests anyone who has a genuine compulsion, not just a vague desire, to get rich can do so. How to Get Rich is not a volume of false promises and glib answers like many get rich quick books. Following the advice will be hard work but for the committed it will be worthwhile.

Running faster Time Based Competition, Run Faster To Win

Anyone who has been in business for more than a few years will be well aware that the pace of change has been accelerating rapidly. Indeed, the responsiveness of a business may be the key element of its competitive position. It affects all aspects of the business from new product development to order fulfilment: if competitors are faster then any competitive advantage is steadily being eroded. All businesses need to run hard simply to stand still.

Get the price right - GH10014 Pricing Strategy - Marketing for Profit

Pricing strategies are a key marketing decision for any business. Price says a lot about how the business sees itself and its customers. The price chosen will affect, amongst other things, whether all costs are covered and how the product is perceived by customers. Is it a Rolls-Royce or a Lada? It will affect the market share that the product will achieve and the profit that will be made. Pricing for profit is not simply a case of taking costs and adding a big mark-up.

Service with a smile Service with a Smile, Building a Brand

Most business people are afraid of customer complaints and react inappropriately when the customer complains. Complaints, properly handled, actually provide an opportunity for building a brand reputation for quality service and for improving the product itself.

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